We define the strategy together with our client – which product or service is the most important one or have the most sales, which channels we’d like to focus on and who is our target audience. These are basics for the next steps.
After the main product/service is selected and we know who our target audience is, we need to adjust the ad design to them. Ad design is important if we want to stand out and catch the attention of our potential buyers.
Next, we take care of media buying on selected channels where we test different audiences, designs and time of advertising until we find the perfect match. We scale ads which perform well and turn off those which don’t.
Currently the most popular social media for users and brands focused on photo and video content. If your target audience are millennials, this is a channel to focus on. They tend to spend most time here.
Advertising on Google network is one of the most effective ones. Why? Because we can reach those people who are looking for exactly what you sell. Beside that, you can reach people on Gmail and Youtube.
Pinterest was mostly popular with female audience in the past, but that changed recently. With having advertising option enabled, Pinterest quickly became one of the most interesting advertising channels for product brands.
Amazon has been growing enormously in the past few years. But how to get your product on first page of their serach engine? How to grow your Amazon web shop visits during the holidays? Let us help you!